We, humans, are an interesting lot; creatures of habit who are incredibly adept at pairing “needs” with sources of satisfaction based on prior learned experiences. As masters of pattern recognition, we detect effective and frictionless solutions and then store them away to be revisited automatically upon the next “context match”. As soon as we find ourselves in a familiar quandary, we’re quick to call upon the solution that worked last time for us or our friends, adjusting as we go in order to achieve the ideal outcome. Ironically, we do this well as families or other small, self organizing groups, … Read More
