The majority of businesses and brands are ignoring their customers in social media. Recent surveys have shown that posts about customer service issues on Twitter and Facebook are often met with no response at all. Silence. To your customers, that silence speaks volumes. Here’s what it tells them: 1) That you’re not listening 2) That their questions or problems aren’t very important 3) That you’re more interested in pumping out marketing messages in social media than actually helping your customers with their needs. In actual fact, your reasons for not responding may stem from some very real internal business challenges … Read More
